The source of the water is a free-flowing spring at an altitude of 3,300 feet (1,000 m) located in the beautiful and environmentally protected Rugove Valley. The spring is also known as the “White Spring”, because of the stones that surround the spring. The water is so clean and pure that it reflected the color of the stones around it. Today the water for Rugove is bottled at the source and it is available in premium glass bottle and and PET.